Social Trends for 2022

With 79% of people saying that user generated content on social media significantly impacts their purchasing decisions, there is no doubt that organizations should optimize social media platforms to turn them into revenue generators. In a landscape that is constantly changing it is important to identify the key trends that are emerging on social platforms. Adapting a social media strategy to meet these trends is crucial to increasing both engagement and revenue.

1. You will need to utilize video content on Instagram Reels and TikTok.

Adam Mosseri, Head of Instagram said that Instagram is embracing a shift in user demand for more entertaining video content. A social media strategy built around creative and innovative videos will be your key to effectively marketing on this platform going into 2022. With TikTok’s popularity exploding in the Pandemic, the app has solidified its place in social media with over 1 billion users. Longer form content is becoming popular on the platform as it has lengthened its video time to 3 minutes. Instagram Reels has followed suit expanding its video length to 60 seconds.

2. You’ll need to use paid advertising.

The decline of organic reach on Instagram and Facebook has been well documented for years. The average organic reach for a Facebook post is 5.2%. It is still possible to expand your social media strategy on platforms that do not require paid advertising, like TikTok. To learn the basics of audience targeting and boosting I suggest the following techniques for balancing paid and organic posting techniques. To increase brand awareness and encouraging audience engagement keep using organic social media content. Experiment with promoting top posts to reach new potential customers.

3. Don’t post without a social listening strategy

To understand changing preferences a social listening strategy should be used to watch brand mentions and branded hashtags. Look at your competitors brand mentions, branded hashtags, products, and spokespeople. Also examine keywords, and hashtags important to the industry as a whole.