For the naturopath getting started on social media

“Social media without strategy is like cooking without a recipe.”

You can start developing your strategy recipe by asking yourself a few simple questions.

1. What am I trying to accomplish? How do your social goals align to your business goals. Is your goal to help potential clients find you? Then your goal on social should be awareness. Key metrics to measure your success are reach, impressions, follower growth, and shares.. Are you wanting to convince people to choose your practice? Then you may want to be more focused on engagement. Measuring comments, likes, and @mentions will determine your success at this. Maybe you are trying to sell your service. These metrics demonstrate the effectiveness of your social engagement. You’ll be looking at website clicks, email signups, and sales to measure this.

2. Who is my target audience? Where are they? Which platforms do they use? You want to go where you audience is, so think about your ideal client and determine where they spend their time online Naturopathic doctors and clinics using social media in their marketing efforts are primarily active on Instagram and Facebook. Many also have blogs.

3. What kind of content will I post? The most popular options include photos, video and text. These mediums can contain content such as health tips, recipes, exercises, announcements, promotions and articles. Content is one of the most important parts of social media. Quality content is what encourages people to follow your online profiles.

4. Where will the content come from? Am I going to write it? Will my team put it together? Where will I get my photos from—stock images, or will I take them?

5. How often will I post? Do I want to update my social media platforms daily, weekly or monthly?