5 Ways to Discover Your Brand Voice
A brand voice is about being consistent with the words used in a company’s messaging positioning yourself as an easily identified and authoritative source of your area of expertise. A consistent brand voice is essential to implementing content and effective social media strategies effectively.
Here are five steps to establish, create, and maintain a desired brand voice.
Gather a representative sample of your content
Describe your brand voice in three words
Create a brand voice chart
Ensure that your social media manager understands how to put your brand voice into action.
Revisit and revise the brand voice chart as the company changes over time
