Content Strategies for the Start Up

For the small business, developing a strong social media content strategy is business asset which is responsible for connecting your company with your customers, promoting your products, services, and your brand.

A social media strategy is the plan for how you create, post, and engage with your social media content. Small businesses face several issues like generating high quality leads, gaining new followers, increasing engagement with posts, and posting content consistently.

A strong social media strategy can help tackle these challenges. If you haven’t already, start by defining your target market by creating buyer personas and examining your customer’s demographics. Identify opportunities to engage with your target market through providing solutions to issues that they face. Do so by creating fresh content in the form of blogs, video, and posts.

One suggestion from HubSpot is to compile a list of common questions from prospects and commit to addressing these questions with at least one post per week. Consistency is a key element of designing a social media strategy, imaging and content on social media accounts should be consistent across platforms whether it be on your website, blog, or social accounts.